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Top UGC Video Agency for Fashion Brands

Top UGC Video Agency for Fashion Brands 

In a saturated digital landscape, where millions of videos are uploaded every day, it takes a particular type of video to advocate your brand’s credibility and authenticity. People have moved on from trusting advertisements with lengthy sales pitches. Instead, they prefer User-generated videos where other customers narrate their experiences with your products or services. From when they first unbox your new jeans to the results they see when they use them – there is a myriad of emotions displayed at every stage, serving as social proof that convinces potential customers to give your brand a try.

However, while user-generated content is effective, fashion brands rely on the experience of a top UGC video agency to make them relatable. This is because a UGC agency identifies and features people who have experienced your products, and everything from the background, dialogues, props, camera angles and actions are designed to relate with the viewers. 

Benefits of UGC Video Agency for Fashion Brands

Picking the Suitable Candidates 

UGC agency finds people – from diverse backgrounds, ethnicities, cultures, genders, socioeconomic standing etc – who have used your products and services because only words from authentic customers possess weightage to convince more people to give your business a try. This will help your business reach different buyer profiles with personalized messaging that addresses their pain points, needs and expectations from your company before guiding them from awareness to conversion stages.

Complete Success Management 

A Professional user-generated video company tracks key performance indicators relevant to your objectives through the use of complex tracking and monitoring mechanisms.

They look for –

  • changes in audience purchase patterns after interaction with your user-generated content. 
  • Traffic coming to your social media website or ECommerce pages from all UGC content.
  • What type of UGC content is more effective in generating results?
  • Audience sentiments about your business products and services.
  • Changes in conversion or success rate in comparison to past campaigns

Collecting and Managing more UGC Content 

As your branded UGC videos reach a more comprehensive market, you will have people constantly mentioning your brand, tagging your products in their posts or creating content with your branded hashtags. A top user-generated video agency will use this opportunity to collect viral UGC content of the highest quality by filtering them on parameters like engagement levels, language used, potential marketing returns, possible copyright or trademark issues, potential repurposing, etc. The inventory of selected UGC content is then categorized by your brand’s goals and customer profiles.

Maintaining Ethical Standards 

A UGC video agency issues guidelines for your staff, content creators, and recipients on what should or should not be included or said in the user-generated content (on every platform). Even audience responses to the UGC videos – whether in the comments, through videos, stories and other forms of content with brand mentions are monitored and regulated to ensure they do not contain misinformation, sensitive information or slander that negatively affects your business reputation and relationships with other parties or invite legal issues. This ensures that only legitimate information about your brand and its identity is consistently distributed across the online space.

The Strategy of User-Generated Video Agency for Fashion Brands 

Hashtag Contest 

As part of the hashtag campaign, users can share UGC content, where they create different styles by using your branded outfits. A UGC agency runs contests with generic hashtags like #fashionistas, more brand-specific hashtags or a mix of both. It depends on what you want for your brand – from getting a foothold into the industry, providing social proof and boosting awareness to starting a trend and building a unique brand identity. Hashtags contests also help in tagging and categorization, mainly when you specialize in different types of fashion products and you want your customers to find what they are looking for easily.

Before and After 

Consumers coming online to show how they transform themselves using your fashion products – like shoes, trousers or jackets and creatively highlighting everything that helped them express their style is an excellent approach by a UGC video company to earn more brand loyalists who witness the value-addition of investing in your business, before and after videos can be used as part of the hashtag campaigns and repurposed and redistributed through email, content and social media marketing for maximum reach and social proof.

Product Unboxing 

Fashion is that one niche web product unboxing has more impact when done through ASMR. That means focusing on the sound that creates a relaxing experience – for instance, the sound of users opening to receive the packaging, tearing the cardboard, opening the plastic to reveal the jacket, wearing it, pulling on the zipper, folding it and carefully hanging it in the closet. This creates a more intimate experience for the viewers – like they are the ones performing the actions.

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