What is a trademark business name?

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A trademark is a word, name, symbol or device that’s used in trade with goods to indicate the source of those goods and distinguish them from the goods of others. If you have a business that has a catchy name, you may want to protect it with USPTO trademark filing. You can register your mark on either the Principal Register or Supplemental Register. The main difference between the two is that registering on the Principal Register provides you with more protection. You should also make sure that your trademark isn’t already registered or pending because if someone else has already registered their mark then yours will likely not be approved by USPTO

A business that makes a good name for itself will have a better chance of being successful than a business that has no brand identity. A trademark is just one way to help make sure you get your name out there and build your brand’s reputation. It can also be used in branding initiatives like advertising, social media campaigns, and websites.

If you have a business that has a catchy name, you may want to protect it by registering it as a trademark. Trademark registration is important for any business that wants to establish its identity and protect against copycats.


Trademark registration can be done on two different registers: the Principal Register or the Supplemental Register. The Principal Register is better for businesses who are trying to get protection for their marks from being used in other countries (such as when someone uses your mark outside of the United States), but remember that if you register on the Supplemental Register, you will not be able to enforce your rights against those using your marks in other countries

The term “trademark” is commonly used to refer to a word, name, symbol or device that is used in trade with goods to indicate the source of the goods and to distinguish them from the goods of others.

In general terms, a trademark includes any words or symbols used by a person to identify his business and products or services. A service mark is the same as a trademark except that it identifies and distinguishes services rather than products.

Products or services

A collective mark identifies members of an association or organization rather than individual products or services. For example, if you were a member of an association whose members produced items like honey and jam. Then you could apply for trademarks using your collective mark instead of. Having each product individually identified by its own trademark. The idea behind this type of trademark is that while each member produces their own individual products.

They are still partaking in something larger — all being members of the same association . So they should have common rights over their respective brands within this context. A certification mark certifies another person’s right as well as providing information. Regarding some aspect/quality/characteristic about those goods (e.g., organic food). A trade dress refers typically applies when there has been substantial investment. Spent into creating distinctive packaging for goods which consumers associate strongly with particular brands. However, it can also relate more broadly if consumers come to recognize certain appearances associated with particular types

You can apply for trademark on the Principal Register or on the Supplemental Register. The main difference between the two is that registering on the Principal Register provides you with more protection.

Registering a trademark on the Principal Register is more expensive than registering. It on the Supplemental Register and provides stronger protection. But registering on either one gives you ownership of your business name. And allows you to use it in association with goods or services in interstate commerce.

You have five years from when you first use your mark in commerce. (Or when someone else starts using it) to file a trademark application if it’s not registered yet. However, if it has been used for at least three years before an opposing party. Files a petition against its registration, then there is no time. Limit for filing an application for registration.


You can register your mark at the federal level by filing. A Trademark Electronic Application System (TEAS) form with the U.S. Patent & Trademark Office (USPTO).

You have four options to submit your application:

  • Online at www.uspto.gov/trademarks/process/begin_application/teas/.
  • By mail using our TEAS Plus system, which incorporates many features of our TEAS. Program into a streamlined process that reduces filing times and costs. While maintaining quality control standards for trademark searches, recordation reviews, publications. Status checks and correspondence handling; you can access this form here. www.uspto.gov/trademarks/process/teas-plus/.
  • By fax at 571-272-0045 from anywhere in the world with International Fax Numbers available from most countries; see http://www.wipo.int/export_faq/general_questions/?page=filing#internationalfaxnumbersforfillingapplicationswiththeustpo .

And does not infringe on another entity’s existing rights to use their mark. To check for any existing trademarks, you can search. You can also conduct a more comprehensive search at the USPTO. Website and enter any relevant terms into the search engine provided by that server.

Trademark attorney

You may also want to consult with a trademark attorney or law firm if you are unsure. Whether or not your business name will infringe another company’s mark. These professionals can help determine whether there are any other issues surrounding. Your proposed trademark—like likelihood of confusion—or whether there are any other potential. Problems with using it as an identifier for your business name.

After you submit your USPTO trademark application. An examiner may also perform a search of the USPTO’s trademark database and other databases. (Such as TESS-Trademark Electronic Search System) to check. They find no conflicts, they will send you a letter saying that your mark might be registrable.

There are conflicts with existing marks, potential infringement issues. Or other problems with your trademark application, then the examiner will send you. If this happens, don’t worry—this is standard procedure and just part of the process!

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