The website plays an essential part in your marketing strategy. However, it does not generate new business opportunities or sales.
The website is an excellent asset to the company. It can be found at the top of search engines using the correct arguments to generate leads.
However, if the topics your company covers are not found in searches for relevant keywords, the site won’t have visited and may not generate conversions. Conversion is where we want to convert a visitor into either a customer or a lead.
How do you appear first on Google?
You can increase your site’s visibility in search engines by placing it on the first Google page. This activity is SEO. It combines strategies, tactics, and techniques to improve and enhance the position at the top of search engine results pages – search Engine Results Page.
Do you know SEO better?
These activities require special preparation and constant updating.
This article will help you get to the SEO consultant who oversees and directs all search engine optimization activities.
The SEO Consultant
Let’s first clarify the meaning of consultant. It is still a term that can be used in marketing with search engines. The SEO consultant can provide advice, clarifications, and opinions on issues inherent to his profession to increase visibility on search engines.
In an SEO company, the consultant can also be the Project Manager. After learning the objectives of the client’s marketing strategy, this is the person who advises him and, above all, directs the team of web marketers who will need to implement it and improve its positioning.
What is he doing?
The SEO consultant reviews the client’s site and analyzes the market context. After designing the website, the SEO team has to implement all necessary interventions so that search engines can find it.
The goal is to increase Google and Bing’s page rank and increase traffic to the site by using keywords and relevant topics that correspond to searches made by potential customers.
It is a difficult task because it must understand the needs of potential customers. Content should be created that answers users’ questions and meets the requirements of search engines.
He is also the one who, with the assistance of specialized technicians, works to get your site at the top search engine results using the keywords (or longtails) most commonly used by your audience.
SEO experts have the skills
An SEO consultant’s specific skills include problem-solving, knowledge of web software, and copy SEO.
The role of the SEO specialist is to create the best conditions for your website to appear on the first pages of search engines by defining and implementing the most appropriate SEO strategy for your business with expert collaborators.
They should be able to analyze websites, do keyword research, optimize text and code, and implement link-building strategies. They were always taking into account the context of the company.
Its area of action includes the website and activities classified as SEO On-Site or Search Engine Optimization On Page.
Realizing that SEO optimization alone is not enough to reach your marketing goals is essential. You must also consider all external factors to build trust and authority on your website.
The SEO Consultant’s Collaborators
You have seen that the SEO Consultant doesn’t work alone. Instead, he uses the assistance of other specialists who are involved in web marketing.
The SEO Analyst and Strategist
You can use specific businessmen & freelancers tools like SEMRush to perform a preliminary analysis or SEO Audit. This allows you to make an X-ray on your site to see how Google indexes it. It also enables you to analyze the sector’s competitive position and the strategies used by others who rank higher in search engines. This will allow you to steal traffic from your company.
This method allows you to establish the appropriate KPIs for evaluating the effectiveness of your SEO campaign.
The SEO Copywriter
It is the job of people who create textual content for SEO to produce quality texts that are engaging, relevant, and easy to use. They should contain the primary, second, and long tail keywords. This means they must know how to identify new topics and topics to attract customers and readers. Writing SEO copy is only possible with the proper training and techniques.
The Web Designer
SEO is more than technicalities and text. It is also about design and user experience, which is the ability to create engaging experiences for visitors who visit the site. The Web Designer analyzes, tests, and solves code problems, optimizing on-page SEO techniques, including images, content structure, and H tags. They also work on the user experience by implementing keywords on the site.
The SEO consultant’s support person knows how to manage sites and content using CMS such as HubSpot, WordPress, and Drupal. And makes the site easy to use on mobile and desktop computers.
The Link Builder
By definition, the web is a web that connects web pages and sites. Therefore, SEO strategies cannot be complete without links. These can be internal or external to the site and links from authoritative websites.
Through off-site SEO techniques, the Link Builder’s job is to promote the presence of relevant content on authoritative sites within the industry in which they operate.
The Web Developer
Complex web systems often lead to technical problems. The Web Developer is responsible for diagnosing and solving these problems.
Ecommerce SEO Expert
This specialist in SEO optimization for online stores is also an SEO strategist and specialist for corporate websites. He is also an expert in ecommerce software architecture.
It can move between software positioning factors such as Magneto, Shopify Woo commerce, Drupal Commerce, and others. In addition, it is familiar with online selling techniques and products.
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