Prime Position SEO SEO Locksmith Keywords to Help Your Business

Locksmith Keywords to Help Your Business

What are locksmith keywords, and where should they be placed?
Using relevant keywords for your locksmith company should be one of the most important aspects of your marketing strategy. A keyword is a word or phrase that a potential customer can enter into a search engine like Google, Yahoo, or Bing.

You attract your target audience by capitalizing on these keywords through content marketing, so your small business appears closer to the top of the search engine list, rather than in the middle of nowhere on page 2 and beyond. Keywords should be used throughout the content of your locksmith website. By sprinkling your locksmith keywords throughout your company’s website, you are informing Google that your pages are relevant to the needs of your target audience.

Here’s a list of places to put locksmith keywords to improve your SEO:

Tags H1, H2, and H3 titles
Body text Alternate text Image titles
URL
Oversaturating your site with keywords is bad practice and can harm your Search Engine Results Page (SERP), so keep your locksmith keywords natural sounding.

Examine your content and optimize it for your keywords.

When performing locksmith SEO, you should adhere to Google’s E.A.T. methodology. The letter E stands for Expertise. Is your content providing your clients with enough useful information? Is your content deserving of ranking for your desired keywords? Examine your content and, if necessary, add more.

Create a blog.

This is an excellent way to continue demonstrating expertise to Google. Write about your customers’ problems and solutions. If you can solve potential clients’ problems or answer their questions before they decide which locksmith to hire, Google will reward you with page one keyword rankings.

Take control of your online listings.

The internet is a vast space. And, in case you weren’t aware, your locksmith business is being mentioned on a variety of websites, whether you put the information there or not. These websites, such as Google, Yelp, and Angie’s List, are referred to as online business listings sites.

Online listing sites make a living by providing as much information about businesses as possible so that consumers and search engines can rely on them for recommendations. However, not all of the information available will be accurate and consistent unless you ensure it. That is why it is critical to claim your online listings.

Remember to always link back to your business website after you claim your online business listings. Search engines value consistency in linking, and sites that do it well are rewarded with higher rankings in search results.

Give Google some extra attention.

The more online listings for your locksmith business that you claim and manage, the better. But did you know that Google accounts for 95% of mobile searches? Customers who require locksmith services quickly are likely to use their mobile phones and Google to find your company.

Take extra care when managing your Google My Business listing now that Google is running the search engine show. It’s free, and it increases Google’s trust in you just a little bit. In Google’s eyes, trust translates into more search recommendations.

Go after Google’s local pack.

Google’s local pack appears beneath the paid ads in search results. This is a list of three (formerly seven) of Google’s most recommended businesses for whatever search query you’ve entered — in your case, locksmiths.

When I search for locksmith businesses in Dallas, TX, this is what Google’s local pack looks like.

Desktop Google Local Pack Example

The three recommended locksmiths are listed directly beneath the paid locksmith advertisers. Of course, this is the desktop view. When I searched the same phrase on mobile, this is what Google’s local pack looked like.

Local pack mobile view by Google

What is the significance of the local pack? It’s easy to see how well it stands out when compared to the results Google serves up directly below it. Google shows a map of your locksmith business’s location in relation to the others, as well as your average online rating based on previous customer reviews.

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